Understanding what graphic design is is essential to be able to take advantage of a crucial discipline in marketing and communication.

They say that a picture is worth a thousand words, and in the case of marketing—which relies on graphic design—this has become truer than ever. Nowadays, companies take more and more care of aesthetics in their communications, which is why they need to have the services of specialists in graphic design. But you know What is graphic design and what makes it so important?

What is graphic design? Reasons for its importance in the current market

Graphic design is a discipline that is responsible for combining text and images in order to convey a visual message. It is used, above all, in marketing and corporate communication: in the design of web pages, in the packaging of a product, the design of commercial billboards, etc.

In fact, a recent study by Hubspot found that 49% of marketers believe that the visual aspect is essential for any business marketing strategy.

Also, in the case of consumers, it has been shown that if users receive some information through visual content, they retain approximately 65% ​​of this information after three days. On the contrary, if the content is not visual, the consumer barely remembers 10%.

The evolution of graphic design

The design of visual formats to transmit messages is a practice that has been associated with the world of advertising for decades. However, with the advent of the internet, it has developed to a great extent and has reached new heights of creativity.

Hence, today, specialists no longer only use an image, but rely on audiovisual media to achieve greater effectiveness. Visual communication has ceased to be static to become something very dynamic. This has made graphic design a much broader and increasingly important discipline for companies.

Types of graphic design

There are many disciplines of graphic design. In fact, new fields are constantly emerging in which this type of art can be put into practice. However, in this article, we list some of its most classic modalities:

Editorial design

If two decades ago you had asked yourself what graphic design is, you would have found the best example in editorial design, since we could say that it is the design par excellence.

Editorial design is in charge of the set of compositions that give rise to attractive covers on books and magazines.

Advertising design

Another classic that, in this case, refers to visual design applied to the advertising sector. For decades, it has been used for creation of posters of all kinds and is still as effective as it was in the beginning.

Design for the digital environment

It is the graphic design that has become popular in recent times. Design for the digital environment is closely linked to other disciplines, such as user-experience (UX), which contributes to the best possible user experience on a website or application. Another example is multimedia design, which consists of adapting creatives for new formats and media.

brand design

It involves creating all the visual elements that will help consumers quickly identify a brand. For example, the design of logos.

video game graphic design and motion graphics

Motion graphics are used both in the field of advertising and in video games.

Job field: What can a graphic designer work on?

Graphic design is not only an exciting profession that allows you to work in different fields, but it is also a good way to ensure your employability.

Graphic designers typically enjoy a full-time contract. However, many designers prefer not to depend on anyone and work as freelancing. This allows them to collaborate with companies from anywhere in the world, without having to leave home.

The visual communication of messages is necessary in many sectors, either for a practical purpose or for a more commercial purpose. This implies that a graphic designer with a good training could work in very different areas. Here are some options:

  • Web design
  • Illustration
  • Art direction
  • Creative direction of projects in media, cinema and theater
  • Design of packaging
  • branding
  • media development

In case you want to become a graphic designer, at UNIR Mexico we offer the Master in Digital Graphic Design, with which you will be able to learn about the most innovative techniques. At the end of your studies, you will master the main strategies and tools such as Photoshop, Illustrator, indesign or Premiere, among many others, as well as key knowledge of current design such as last trends technology in UX/UI, app design, front end web design and digital products applied to the design of Apps, Front-End WEB Design and various digital products.

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