By Thomas Coëffe | Published on 08/12/2014 – Updated on 17/11/2015
Digital identity refers to all of the online traces that make it possible to better identify an individual. If neglecting your e-reputation can be dangerous, paying attention to it can improve your employability.
What is digital identity?
Digital identity is the set of content published on the Internet that defines an individual. E-reputation is the image sent back by the perception of this content. Digital identity today includes content posted on various spaces, in particular on social media: personal blogs, profiles on social networks, shared content, comments… There are generally two types of content: those controlled by the person concerned (published by him) and those not controlled by the person concerned (published by a third party).
Does it really matter?
The traces left online by oneself and the traces left online by other Internet users are very important. We think in particular of job search. According to the Questions Emploi survey conducted by RegionsJob in 2014, 52% of recruiters do online research on candidates. For 31% of them, a candidate’s e-reputation has already enabled him to be recruited. But a bad e-reputation can also compromise a candidate’s chances: 35% of recruiters who do this type of research online have already dismissed a candidate because of their digital identity.
How to assess your digital identity?
Before looking for ways to improve your digital identity, you need to be able to evaluate it. The easiest way is to “take the place of the recruiter”. To get information about you, a recruiter will start by using their favorite search engine and looking for your first and last name. Try to google yourself, it sometimes reserves surprises! Replicate this type of research on social media as well. Today, tools exist to monitor one’s e-reputation: we think of alert tools (Google Alerts, Mention, Alerti…). Do not hesitate to consult the aliaz resource center to find out about the tools that allow you to better understand your digital identity.
How to improve your digital identity?
Once the diagnosis is made, there is no need to panic. Even if the results are not favorable, there are a multitude of techniques to improve your e-reputation. There are several types of content to be distinguished.
Delete content that you control
The first action concerns the content that we control: it can be Facebook statuses published on your profile in public mode, comments on social media or traces left online here and there. Start by restricting the visibility of certain content (to your friends for example) and deleting those that need to be deleted.
Request removal of uncontrolled content
If you cannot remove certain content yourself, ask for it to be removed. On social networks, it is possible to report a post or request the removal of content from the moment it concerns us. On the whole web, you can also appeal to the CNIL if your cordial requests are unsuccessful.
Produce content to improve your e-reputation
At the same time, you can also produce content: articles to highlight your expertise or to publicize your activities, for example. This is the best way to improve your digital identity: the production of quality content allows you to mechanically push the most harmful content to the “next” pages on the search engines. And no one will see on page 10 what is said about you on the Internet!