With the multitude of websites present on the web, it becomes essential to stand out in one way or another in order to increase the number of visitors (prospects, customers, etc.). Some opt for beautiful photos, others for innovative features and finally, some professionals rely on the user experience. And this is also the subject of our article of the day which has the theme: UX Design.

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What does UX Design mean? A user who feels good, will come back! This is somewhat the cause for which the UX designers who constantly seek to improve the quality of the interfaces on which they work.

Clarity of information, fluid navigation, intuitive interface, accessibility for all users, visual attractiveness… The concept of UX design may seem a little vague, but these first elements make it possible to summarize its challenge.

A functional and above all responsive layout, in other words which articulates itself according to the size of the screens (on computer, on tablet and of course on smart phone), is also one of the essentials.

Professionals, as is the case for example for theweb development agency The Tribe, make it a point of honor to integrate UX design into the development of their digital projects. Identify personas (the target Internet users you are trying to reach), imagine their needs, create prototypes, carry out tests and modifications…

These are just a few examples of questions that can get a web development team thinking about how a site is performing against strategic goals.

This work cycle makes it possible to highlight convincing elements that will lead to contact, a purchase or even a subscription.

  • will a button at the top of the page have more interactions than if it were placed lower?
  • will replacing a photo with a video increase visitor engagement?
  • is the price of a online formation will have a positive effect or on the contrary will prove to be a brake if it is placed at the top of the page?
  • is key information easily accessible?
  • will the average basket of an e-commerce be increased if one product category is more prominent than another?

Why is this decisive for the traffic of a website?

While it is important to be visible on search engines to make your business known to your target, UX design consists of keeping users on your site.

Placing UX design at the heart of web strategy offers the possibility of differentiating oneself and generating more traffic than competing sites. Giving confidence, establishing credibility, arousing desire with impactful visuals, reassuring with transparent discourse… In a way, it is the art of designing interfaces that meet a need for an experience on the web.

Behind the scenes, it can be interesting to analyze the behaviors and uses of users by means of different tracking tools. It’s about understanding your audience, identifying their needs and also discovering their technical difficulties if there are any. So much information that proves to be invaluable for improving your communication tools and above all for offering your target audience solutions that are concretely appropriate to what they are looking for.

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