The co-founder of PalauGea and editor of graphic present your book Living from design: Instructions to manage your creative business (if you want) next Friday, February 25 at 5:00 p.m. in an act framed in the events of Valencia World Design Capital 2022.

Live Design Presentation

Next Friday, February 25 at 5:00 p.m. Ana Gea, co-founder of graphic and from PalauGea, will present his book Living from design: Instructions to manage your creative business (if you want) in The Sea space of the Veles e Vents building in Valencia. This presentation is part of the program of events of Valencia World Design Capital 2022.

In addition, it will feature the presence of the designers Eduardo del Fraile and Josep Maria Mir, both authors of the book’s prologue. Admission to the presentation will be free and in order to attend you must register using this form.

about the book

«Do not expect to find in these pages absolute truths, those, rarely glimpsed in life. In this book you will find ways of doing things, knowledge that will open doors for you, advice, reflections and clues… Many clues about the reality of everything that encompasses the day-to-day life of creative professions”, writes Ana Gea in the introduction to the book that he has been developing throughout his professional career.

Throughout 350 pages practical questions are addressed such as job search, how to be freelancinghow to manage a design studio, how to find clients, promote yourself, position yourself, lead work teams, calculate budgets or make a contract, among other matters.

Living Design presentation
Live Design Presentation

Other relevant aspects are also addressed, such as decision-making, challenges, changes, relationship management, loneliness, criticism, ego, or empathy… In short, the realities of everything that encompasses the day to day. day in the creative trades.

And other issues related to the management of creativity and the ways of practicing the profession that are important to take into account and often fall into oblivion. The content of the book has been created with the intention of sharing knowledge and experiences that may be useful for professionals who are part of the creativity sector.

about ana gea

Ana Gea has more than 20 years of experience managing teams, contracting creative services and working as a businesswoman in the creative sector. She is a teacher and lecturer on creative business management. She is regularly a member of the jury in national and international awards and organizes events and different activities for the creative sector.

Co-founder of graphic and PalauGea, where he develops his editorial activity directing other titles such as Music!, Öbjetto and Universe of Emotions and from where he creates communication and design strategies for clients, both national and international: an experience that allows him to have a global vision of the day-to-day management of a creative company. The insights, advice, and examples he shares in this book are invaluable.

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