I keep the memory of a childhood in which things changed at a normal rhythm that can be assimilated by most mortals. Today we are immersed in an era in which everything changes at dizzying speeds: Blockchain, NFTs, Artificial Intelligence, clouds …
There is no time to learn to pronounce something, and it is already becoming obsolete.
Photography was not going to be less.
We are experiencing very important changes in the photography paradigm, and at an ultrasonic speed, predicting the future becomes a very risky task.
Even so, to welcome the new year, it occurred to me to get in touch with seven heavyweights from the world of photography and image, to probe their predictions for photography in this 2022 that has just started.
Seven professionals from the world of photography and image: photographers, journalists, teachers, authors and disseminators, all closely related to photography, share their vision regarding the evolution of the photography industry in these coming months.
I don’t usually like the term “influencer”, but for me there are seven “authorities” who know what they are talking about and whose vision of photography in the immediate future is very enriching.
As you will be able to observe, the seven share predictions and visions in different areas of photography, from the merely technological and material to the more philosophical.
I begin with Tino Soriano (renowned photojournalist, with many awards to his credit and collaborator of many publications of the stature of National Geographic), for whom 2022 is a year in which the polarization between three types of users will be accentuated: those of mirrorless or mirrorless cameras, those that continue to cling to SLRs, and the everyday user who shoots with a mobile phone.
“Perhaps a year is a very limited period for a trend to be seen, but I am convinced that we will continue with the polarization of the teams. OM Digital Solutions, the old Olympus, has planned a revolutionary camera that in Micro 4/3 format will weigh approximately half of conventional Full Frame equipment (the teacher Hugo Rodríguez demonstrates in his videos the suitability of this format for different uses).
Then there are those who prefer to invest and are very comfortable with larger or proven quality cameras such as Sony, Fuji, Nikon or Canon.
But without a doubt, mobile phones will continue to be the kings. I think that at least 95% of users take photos simply to collect experiences and share a tiny percentage of what they photograph on the networks.
Hence this polarization on three fronts, increasingly accentuated. “
Tino Soriano Instagram | Facebook
Catalan photographer of photojournalism and travel, very close to the world of Medicine. He collaborates with very prestigious publications such as Paris Match, Der Spiegel or the National Geographic. He has been awarded by UNESCO, WHO, World Press Photo among others.
Mario Rubio is, without a doubt, a benchmark in night photography committed to the Artificial Intelligence revolution and the end of digital SLR cameras:
“During 2022, a high percentage of professional photographers or those who want to be, will not have yet found a way to increase their sales by making themselves known and establishing effective marketing and communication strategies that make them monetize more.
Likewise, the technology and development of cameras will continue to be above the level and knowledge that photographers have about cameras.
I suspect that artificial intelligence will be more present in smartphones than in cameras and that mirrorless cameras will probably end the manufacturing of mirror cameras. “
Mario Rubio Twitter | Instagram
Photographer and reference in Spanish language on night photography. He spends a good part of his time teaching photography training.
Eduardo Momeñe, an eminence in photography in Spain, sees upcoming changes in the concept of “photography as a profession”:
«Probably we will have to rethink the photographic profession and we must assume that this applied photography that we have known has its days counted as a profession, as a profession, as a way of making a living.
Undoubtedly there will be many exceptions that contradict it, but perhaps photography should be thought of as other means of creation do: make our photographs for someone who wants to have them hung in their home, as painters do, or put them in a book that someone wants to buy, as writers and their publishers do.
This requires taking it very seriously every time we look through the camera’s viewfinder. Those who do, do well. “
Consecrated photographer, author of several books, director of the documentary “The open door”, professor of the Master of Film Photography at EFTI, among other occupations that all orbit around photography as a form of communication and expression.
Joan Vendrell sees an evolution both on the “main stream” side, with the technology of smartphone cameras, and in the quality of the photographic production of a more established and “faithful” group of photographers.
“Smartphones will continue to gain photographic capabilities and computational capabilities to make it easier and easier. What matters is the result, nothing more. We prefer to click and get a perfect photo of a “computational” moon (invented, from a database go) than to spend hours learning how to get it for real.
A niche of professionals and photography lovers will continue to work to create artisan content, digging deeper and telling stories. During 2022 we will have a good opportunity to learn from each other. The community of “photography lovers” will grow and develop, creating new spaces, learning new techniques, developing new methods and contributing to the development of visual culture. »
Joan Vendrell Twitter | Instagram
Freelance photographer, trainer and popularizer. In addition to being a professor in the Postgraduate Program in Documentary Photography and Reporting at the IDEP school, he collaborates with brands such as Fujifilm, Vanguard and others.
Jesús Rodríguez, specialized in nature photography and founder of Bluekea, is committed to Blockchain and NFT technology applied to photography as a relevant trend for this 2022:
«2022 may be the year of the widespread take-off of NFT technology applied to photography. An NFT associated with an image works as a certificate of authenticity, identifying the original and allowing the author to sell it to buyers or collectors who seek that exclusivity. There are already many photographers selling photos with NFT, but this coming year may be the one that many others join this trend, with an uncertain result in the photography market.
For professionals and amateurs aware of climate change (we should all be) I think it is very important to learn about the carbon footprint caused by these technologies, which today and in many cases is very high. “
Jesus Rodriguez Bluekea
Photographer and creator of Bluekea. Founding member of the group of nature photographers Portfolio Natural
Iker Morán from Photolari sees 2022 as the year of the transition to the mirrorless world:
“It seems clear that this will be the year that the transition from SLR to mirrorless will conclude. That which we have been talking about for a lot of years but it has become clear that it is not the future, but the present. Canon still has work to recover but its position in terms of sales if its image as the undisputed leader after a few years in which Sony has done very well and has managed to dominate. Maybe not sales, but set times and trends.
Everything seems to indicate that we will continue to see mechanical and optical parts of our cameras disappear (the shutter has two newscasts left, as Nikon has already made clear with the Z9) while the shadow of computational photography of mobile phones and what they are able to achieve will continue terrorizing camera makers and tempting their users. “
Iker Moran Twitter
Photographer and journalist. Known for his time at QueSabesDe, he is co-founder of Photolari, a medium specialized in photographic news in Spanish. He collaborates with NatGeo, La Vanguardia and 20 Minutos, among others.
Iker was not very misguided. Days after he emailed me these ideas, the CEO of Canon announced that they will stop investing in SLR cameras, in favor of a more determined bet for mirrorless cameras.
And I end this round of predictions with Rubén from RBG Escuela (better known as Runbenguo), who resists going into technological predictions and prefers to put the accent more on the philosophical part of photography:
“When I look deep inside, I realize that really, on a human level, hardly anything changes. It is not about guessing what people will want next year, what the new needs will be, or how radically different we will be in the coming years …
I think the secret lies in discovering as archaeologists what the purest human needs are and have always been, which except for light dressings, never change. And when we satisfy that with our visual creations, we’ve hit the mark.
Now, I do venture that the methods to become masters in this task, and in the art of capturing moments, will be increasingly easy, with training accessible to everyone and technologies that allow us to transmit those timeless messages, in every way. more and more comfortable, and with more and more quality. »
Photographer and creator of one of the YouTube channels with the greatest influence on the teaching of photography and video RBG Escuela .
I cannot agree more with Rubén and his philosophy of betting, first, on the evolution of oneself. The evolution in the photographic industry (cameras, software, etc.) is merely incidental. The main evolution is what the photographer lives inside.
There you have it, seven photography predictions for 2022.
Even though I call them “predictions,” I personally don’t expect to see them materially materialize in the course of 2022 necessarily.
I think the true value of these predictions lies in being able to learn from the insights of seven highly learned photography experts and how they think the photography industry and practice will move forward in the coming months.
Do you agree with any one in particular? Perhaps more skeptical of another? Make your contribution to the debate and leave me your opinion below in the comments section.