Communication officer job description
The communication officer is part of the communication sector. He is the spokesperson and the guarantor of the good image of the company, association, administration or organization he represents. As a real conductor, he coordinates and develops the communication strategy in accordance with the values and objectives of his employer.
What does a communications officer do? What is his role ?
The role of the communication officer is to spread a positive image of the organization for which he works; to highlight its activities, its projects, its collaborators, …
For this, he designs and implements communication actions intended to reach the audiences targeted by the company.
Depending on the structure in which he works, the communication officer is:
- Be ultra-versatile, a “jack-of-all-trades” who manages all aspects of his company’s communication (internal, external, corporate, etc.). This is the case in small structures. For this, he very often intervenes in a transversal way on many trades and must have very diverse skills:
- Print, editorial, digital, advertising,
- Events, Public Relations, Press Relations
- Crisis communication, Internal communication, CSR, …
- Either specialized in internal communication (oriented towards employees), external (targeted at the general public, professionals, press) or institutional/corporate (administrations, shareholders, partners, etc.).
- Or even more specialized in an external discipline such as event or digital communication manager (social networks, webmarketing, etc.)
Its missions are therefore also very varied.
In the largest companies, which benefit from a communication service, the communication officer often works in a team and is dedicated to a specific angle of the strategy.
A communication officer may therefore be required to manage alone or with collaborators/partners these different missions (non-exhaustive list):
- Design and write communication media: internal newspaper, guides, posters, newsletters, etc.
- Write press releases and press kits, interviews, speeches, etc.
- Possibly internal articles, website content or posts on social networks. In this case, he wears the cap of Community Manager.
- Update the content of the company’s website(s)
- Monitor and coordinate projects, from budget to final rendering, with the various service providers: IT, events (catering, hotels, transport, etc.), graphics (printers), etc.
- Organize events internally or for the general public, partners, professionals: press conference, breakfasts, seminars, fairs, conferences, …
What are the expected skills ?
The communication officer should not be an expert in all areas, but know a bit of everything.
Both creative and technical, this job requires a wide range of skills and interpersonal skills:
- Mastery of graphic software (Adobe suite)
- Good knowledge of digital levers: content, social networks, natural (SEO) and paid (SEA) referencing, performance analysis, emailing, etc.
- Mastery of communication techniques and tools
- Basic knowledge of communication law
- Curiosity, creativity
- Sense of listening, good adaptability
- Good interpersonal skills, diplomacy,
- Great sense of organization, responsiveness
- The ability to work in a team
- Good level of English and other languages, an asset
The pros and cons of being a communications manager
- creative profession
- Opportunity to work in many fields
The lessers :
- Very clogged area
- Great involvement
- Low starting salary
How to become a communications officer? What training?
To be able to work as a communication officer, obtaining a Bac +2 at least is essential.
But in view of the growing number of candidates for this type of position, employers are more and more demanding and favor baccalaureates +3 or +5. Dual digital majors are highly recommended in an increasingly digitalized world.
There are many training courses, especially in specialized schools and digital skills:
- Bac +2 :
- BTS Communication
- BTS Graphic Design, Communication and Digital Media option
- BTS Visual Communication
- DUT Information-Communication, option Communication of organizations – option Digital information of organizations
- Tray 3 :
- Bachelor’s degreePro Professions in Communication
- Bachelor’s degreeVisual Communication
- Motion designer communication manager (Ecole des Gobelins, Paris)
- Video games communication manager, ….
- Degree 4 :
- Responsible for the communication, …
- Bac +5 :
- Master’s degreeCommunications
- Diploma from the IEP (Institute of Political Studies), ESC,
- Diplomas from higher education institutions: CELSA, EFAP, IDRAC, ISCPA, …
What salary for a communication officer?
The income of a communication officer varies according to the type and size of the structure in which he works, but also according to his possible specialization.
A beginner communication officer can receive between 1,650 and 2,000 € gross monthly. After 3 to 5 years of experience on average, his salary evolves between 2,500 and 3,000 € gross/month.
What are the career paths?
A communication manager can, after a few years of experience, evolve towards more responsibilities and management functions: communication manager or communication director.
He can also specialize in various sectors: in charge of event communication, digital, politics, etc.
Who employs a communications officer?
The advantage of the communication officer is that he can work in all sectors and therefore in many types of companies:
- In communication, advertising, events agency
- In business communication services: start-ups, SMEs/SMIs, large groups
- In public structures: town halls, associations, communities, institutions, museums, etc.
- As a freelancer,…
|Minimum level of study||Bac +2|
|Diploma recommended||Bachelor’s degreePro Professions in Communication|
|Starting salary||Between €1,650 and €2,000 gross/month|
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