Duties of the Business Development Manager

Land development manager aims to strengthen the impact of sales teams in the field. Indeed, he is responsible for achieving their quantitative and qualitative objectives. With this in mind, this professional designs sales assistance programs and tools.

The development manager collects the recommendations of the sales department, analyzes the action of the sales representatives in direct contact with the customers, and translates them into action plans, likely to boost the company’s results and increase its turnover. business. At the same time, using information contained in advertising programs and merchandising plans, he writes sales pitches used by the sales force.

Implement the commercial policy

The development manager plays a key role with the sales staff. He recruits, animates, informs, coordinates and evaluates salespeople. It also defines training and stimulation programs to improve their performance. The development manager is also responsible for developing and implementing the merchandising strategy, trade marketing and category management.

In his various functions, the development manager works under the responsibility of the sales or marketing director. He is required to work in close collaboration with the technical, IT, accounting and personnel management departments of the company.

The skills needed to become a development manager

Management capacity

- Analytical skills and understanding of business strategy

- Autonomy and initiative

- Negotiation skills

- Creativity, taste for innovation

- Leadership, sense of teamwork

- Computer fluency

How to become a development manager?

The position is accessible from higher education Bac+3 to Bac+5, business schools or engineering schools for example, supplemented by experience in a sales or marketing department.

Do not miss

We give you an appointment on the Studyrama trade show Sales, Marketing and Communication training organized in Paris. A unique opportunity to discover the establishments and discuss with the educational managers to ask them all your questions!

The positions and functions of a development manager

Opportunities are concentrated in companies that are large enough to have a solid commercial structure. The development manager is generally hired in large industrial or commercial structures and sometimes in administrations.

Professional evolution

The development manager has the possibility, after several years of experience, of occupying a position of commercial director. His qualities in terms of strategy and analysis are highly sought after by companies.

Development manager salary

the development officer salary is around €47,000 gross annually at the start of a career and can reach €80,000 gross annually for a senior profile.

Orientation fairs to find your training in advertising/marketing

> Studyrama Trade / Marketing / Communication and PR Training Fair
> Fairs near you

Studyrama bookstore: Discover the professions of advertising and marketing

The guide to communication and marketing professions

This guide presents the many possibilities available to you in one or other of these sectors, in an agency, in a company, within a local community, in an institute or even as a freelancer. You will also find all the training courses there, from the BTS to the master’s through specialized schools.

> Buy this book

Leave a Reply