Innovate, find new solutions and germinate original ideas: this is a necessity for any company that wishes to meet the needs of its customers and improve its products or services.

While it is important to spot the problems faced by the users of your products, the generation of relevant and innovative ideas to solve them is equally important.

For this, there are many methods of creativity, of which we offer a non-exhaustive selection.

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1) brainstorming

It is certainly the most famous technique of creativity. It consists of bringing together a group of people who will each share their ideas on a subject, without receiving any criticism or judgment from others.

For a brainstorming to be successful, it is important that participants completely “break free” and bounce off other people’s ideas to come up with even better ones.

2) brainwriting

A method of creativity similar to brainstorming, brainwriting involves participants writing down their ideas rather than speaking them.

After a few minutes, each passes their piece of paper to their neighbor, who develops ideas from those written down, and so on.

3) the brainwalk

The idea of ​​the brainwalk is similar to that of brainwriting, except that participants do not pass slips of paper to their neighbor; instead, they move around the room themselves.

The aim is to move from one “idea generation station” to another, drawing inspiration from other participants to stimulate one’s own creativity.

4) the worst possible idea

A kind of reverse brainstorming, this creativity technique invites participants to voluntarily express “the worst possible idea” on a subject.

This method has the particular interest of disinhibiting the group, which does not run the risk of self-censorship since the aim of the exercise is to make “bad” proposals.

What is more, it makes it possible to quickly identify and eliminate the worst ideas, failing to bring out pearls of innovation.

5) the sketchstorm

In English, “sketch” literally means “sketch”.

You guessed it, this creative method relies on drawing. But rest assured, you don’t have to be an artist to use it: on the contrary, sketches should be as simple and basic as possible.

The interest is that visual representations have the power to stimulate the imagination a little more than words (spoken or written).

What’s more, a drawing can allow you to express a concept that you can’t quite put into words.

Sketchstorm, creativity technique

6) mind mapping

Mind mapping is another visual representation technique to stimulate creativity.

It consists of building a kind of tree in which:

  • The main subject is in the center;
  • Subject-related ideas are branches and sub-branches that are connected to the subject.

This visualization tool, a priori fairly simple, is in fact very useful for “mapping” ideas and better understanding the place they occupy.

There are also very good tools to create mind maps online.

7) The bodystorm

Let’s continue in the tradition of “storms” with the bodystorm, which puts the participants directly into action.

Concretely, these are scenarios during which we put ourselves in the shoes of users and customers confronted with a problem that we are trying to solve.

By being reconstructing the action and being at the heart of the problem, it can be easier to generate ideas and therefore potential solutions.

8) The focus group

The focus group consists of bringing together not members of the company, but consumers and users of your products in order to have direct feedback and ideas for improvement from them.

Led by one or more facilitators, the focus group is made up of 5 to 10 people to whom a certain number of questions will be asked.

Please note: this is not an interrogation, the objective is to establish a real dialogue, fluid and frank, while following a “guide” planned in advance. Everything is fully recorded, even filmed, to be analyzed afterwards.

Focus group, method of generating ideas

9) Gamestorming

Gamestorming encompasses a variety of techniques for generating ideas and solving problems that are intentionally presented in the form of games.

Indeed, the game has the advantage of increasing investment, energy and teamwork among the participants. Among the main gamestorming techniques, we can mention:

  • The anti-problem : the idea of ​​this game is to “turn around” the problem that we are trying to solve. The participants then look for solutions to the “anti-problem”, which brings up ideas related to the real problem;
  • The “Fishbowl” : it consists of constituting two circles with the participants, a small one and a large one which surrounds the first one. Small circle members brainstorm and exchange ideas, while large circle members silently observe and take notes;
  • The campfire : the principle of this game is to encourage the participants to tell a story, like around a campfire. To start, highlight between 10 and 20 post-its on which you will have entered keywords (which you will have determined following a brainstorming, for example). Each participant must take turns picking up a post-it (or creating one himself if an idea occurs to him), stick it on another reserved surface (which will constitute the “thread of the story”) and tell a story related to this keyword.

There are of course a multitude of other games, this list being far from exhaustive.

10) The Six Hats

This technique is based on 6 different ways of thinking represented by hats:

  • The white hat: the neutrality. We do not take sides and we are satisfied with facts and figures;
  • The yellow hat: theoptimism. We make positive comments, we project ourselves with the ideas of others;
  • The green hat: the creativity. We are looking for new ideas and solutions, not hesitating to take liberties;
  • The black hat: the pessimism. We are cautious, even alarmist, and sensitive to risks and dangers;
  • The red hat: theemotion. We react “hot”, from feelings and intuitions;
  • The blue hat: theorganization. We channel ideas with discipline. This is actually the hat for the exercise facilitator.

The idea is, for each participant, to alternate between the different hats in order to think differently, thus generating more new ideas.

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